Museum of the Dog

Ad Campaign

Focusing on bringing attention to this lesser-known museum, this ad campaign aims to connect with the dog lovers of America through these designs being fun and approachable. Using illustrations of popular dog breeds, the ads are meant to bring to mind dogs in the viewers' lives. 

Tools: Adobe Illustrator, Adobe Photoshop, Procreate

Deliverables

  • This poster acts as a print advertisement that would be posted around well-trafficked areas of New York City.

  • This 1080 × 1920 Instagram story advertisement shows the versatility of the campaign and works in a digital format.

  • This billboard shows another dimension that the advertising campaign can work in, and this billboard would work above ground above highways and below ground along the subway.

Works

Board & Baker

Three Oaks Cider

Coyote Coffee