Coyote Coffee

Coyote Coffee is an American Coffee roaster based on the aesthetics of the Old West. Each blend is based on a Western archetype character or facet of society at that time. Three illustrations were done to depict these; being the Cowboy, the Gambler, and the Pony Express. Different characters denote different roasts, and different colors quickly identify the bags from each other while the design elements stay the same to create brand cohesion.

Tools: Adobe Illustrator, Adobe Photoshop, Procreate

Deliverables

  • These illustrations represent the different roasts and flavors offered by Coyote Coffee, creating both an association with the brand and allowing for quick visual differentiation on the store shelf.

  • These three bags represent three offerings by Coyote Coffee.

Works

Sing Little Black Bird

Museum of the Dog

Board & Baker