Good Chap needed a logo and variations to represent the brand’s ideals and let them stand out from the crowd.

Like many pet food brands, Good Chap has formulated multiple flavors for pets. I created two labels that would be placed over the individual meal packages to distinguish the different flavors among the packages.

For a potential multipack product sold in stores, I created a prototype package design, in which the sealed individual meals are housed in a larger resealable bag.

For a brand that relies heavily on emotional messaging and its care-filled values, Good Chap needed illustrations that reflect their love for all animal life. These illustrations feature on stationary, packaging, and as a brand pattern, but they have infinite uses across the brand.